Actor Jeon Do-yeon No. 1 in March drama brand reputation ‘TOP’…Second place is “Teacher Chi Yeul.” Jung Kyungho.
If actress Jeon Do-yeon topped the list, she reached the top of the drama’s brand reputation in March 2023.
Drama Actor Brand Reputation According to big data analysis in March 2023, it was analyzed in the order of No. 1 actor Jeon Do-yeon, No. 2 actor Jung Kyung-ho, No. 3 actor Lee Je-hoon.
The Korea Institute of Corporate Reputation measured 60,948,626 brand big data of 50 actor in the drama aired from February 9, 2023 to March 9, 2023 by consumers’ brand participation, media volume, communication volume, and communication volume and indexed it with a brand reputation algorithm. Compared to 158,886,069 big data for drama actor brands in January, it decreased by 42.44%.
Drama actor brand reputation analysis analyzed brand big data with participation index, media index, communication index, and community index. The brand reputation index is an index that extracts brand big data and analyzes consumer behavior with a reputation analysis algorithm, classifies it into participation value, communication value, media value, community value, and social value, and weights it.
Brand reputation big data analysis can measure positive evaluation of the brand, media source and interest, consumer interest and communication volume, community spread on issues, and response and popularity to content.
In March 2023, actor Jeon Do-yeon, Jung Kyung-ho, Lee Je-hoon, Cha Eun-woo, Lee Bo-young, Noh Yoon-seo, Pyo Ye-jin, Cho Seung-woo, Kang So-ra, Seo Ji-hye, Kim Min-seok, Jeon So-hyun, Son Na-eun, Kim Jung-hyun, Jang Seung-jo, Lee Da-hee, Park Hyung-sik, Kim So-eun, Lee Jae-soo, Oh Joon-sik, and Han Soo-yeon, and Han Soo-yeon.
Jeon Do-yeon brand, which ranked first in the brand reputation of drama actors, was analyzed as the brand reputation index 4,367,501, with the participation index 1,810,680 media index 769,882 communication index 893,061 community index 893,878.
In second place, Jung Kyung-ho’s brand was analyzed as the brand reputation index 3,381,365 as the participation index 1,359,072 media index 565,121 communication index 637,812 community index 819,360.
The third-place brand, Lee Je-hoon, was analyzed as the brand reputation index 2,605,464 as the participation index 692,020 media index 630,501 communication index 524,528 community index 758,415.
The fourth place, Cha Eun-woo’s brand was analyzed as the brand reputation index 2,387,194 as the participation index 542,728 media index 491,763 communication index 564,031 community index 788,672.
The fifth-ranked Lee Bo-young brand was analyzed as the brand reputation index 2,370,216, with the participation index 293,436 media index 564,865 communication index 609,859 community index 902,056.
Koo Chang-hwan, director of the Korea Institute of Corporate Reputation, said, “According to the analysis of the brand reputation of drama actors in March 2023, Jeon Do-yeon’s brand, which attracted consumers’ attention with the drama ‘Ilta Scandal’, was analyzed as the top.” Jeon Do-yeon’s brand showed high “warm, solid, and attractive” in big data link analysis, and high “southbound, Jung Kyung-ho, and ratings” in keyword analysis. “In the positive negative ratio analysis, the positive ratio was analyzed as 84.01 percent,” he said.
Also, “Drama Actor Brand Category According to the analysis of brand big data in March 2023, compared to 158,886,069 drama actor brands in January, it decreased by 42.44%.” According to the detailed analysis, brand consumption fell 43.55%, brand issues fell 47.70%, brand communication fell 31.20%, and brand spread fell 45.61%, it added.