Aespa Is Shaking U.S. with First English Single


Aespa is going to target the global music market in earnest two years after its debut with its first English single, “Life to Short.”

Espa will release its new song “Life’s Too Short” on domestic and foreign music sites at 1 p.m. on the 24th (Korea Standard Time). “Life to Short” is an English-language song with the aspiration to enjoy a one-time life without regret. Espa first performed the song on the stage of Coachella, the largest outdoor music festival in the United States, in April and received a heated response.

As the song features catchy guitar riffs and bright and hopeful vocals, the music video will also be filled with videos that show Espa’s positive energy in harmony with the new song’s atmosphere. Expectations are high as it is very different from the powerful girl crush image that Espa has shown.

Aespa will also hold a local showcase in line with the release of “Life to Short.” They will hold “Espa Showcase Sink in LA” at the YouTube Theater in Los Angeles on the 26th (local time) and once again in front of local fans. All the seats for the showcase are sold out, and additional performances are scheduled for July 27.

In this showcase, Espa will communicate with fans by conducting updates and mini-games, including new song performances. It is also expected to see the stages of previously loved songs such as “Black Mamba,” “Next Level,” and “Savage.”

Starting with this showcase, Espa will enter the U.S. music market in earnest. They signed a contract with CAA, the largest entertainment and sports agency in the U.S., in July last year, and recently signed a global partnership with Warner Records, a global record label, to set the stage for local activities.

On top of that, it seems that it is determined to make a clear leap forward as a next-generation K-pop girl group by targeting the local music market with bright energy single. Amid the prolonged gap between Black Pink, who previously succeeded in applying to the U.S. as a K-pop girl group, attention is being paid to whether Espa will achieve the desired results through this strategic move.

After the LA showcase, it continues to rise with its second mini-album “Girls.” Girls, which will be released simultaneously in Korea and the U.S. on July 8, has recorded 1 million pre-orders in a week of pre-sale, signaling a leap forward.

In August, he will attack Japan. Espa will hold its first showcase in Japan, “Espa Japan Premium Showcase Sink,” at the Pia Arena MM in Yokohama, Japan, for two days from August 6 to stand in front of Japanese fans. Industries are paying keen attention to not only Japan, where SM Entertainment is showing a strong tradition, but also Espa’s performance toward a wider global market. 토토추천

Aespa Is Shaking U.S. with First English Single

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