Apple Launches Watch Band and Face for Sexual Minorities


Apple will introduce a new Apple Watch Band and Watchface, which will support human rights movements that advocate equality with LGBTQ+ communities around the world.

According to Apple Newsroom on the 25th, Apple announced on the 24th (local time) that it will release a Pride Edition band and Price Watch Face, which means defending LGBTQ. △Prid Edition Sports Loop △Prid Edition Nike Sports Loop △Prid Thread Watch Face, etc. The new band costs 65,000 won. In addition, Apple plans to launch a Pride campaign that includes artists in the LGBT community with iPhone cameras.

The Pride Edition Sports Loop and the Pride Edition Nike Sports Loop are designed with the words “pride” and rainbow colors, meaning LGBT. The Apple team will present gradations by adding new colors from various Pride flags to the existing rainbow colors. Sky blue, pink, and white represent transgender and gender non-compliance, and black and brown represent black and Latino communities. Colors representing human immunodeficiency virus (HIV), AIDS infections, and deaths were also included.

The newly introduced Pride Thread Clock Face combines the harmony and mutual support of the LGBT movement, inspired by a number of Pride flags. If you tap the Apple Watch display or the user raises the wrist, the thread moves accordingly.

In addition, Apple is conducting “Shot on iPhone Pride” campaigns in San Francisco, the U.S., and Sao Paulo, Brazil. It is an event that presents an image that sublimates the concept of intersection into a work of art through an iPhone. Against the backdrop of historically important places in the LGBTQ movement, it will commemorate the pioneer of the existing Queer community.

Apple Launches Watch Band and Face for Sexual Minorities

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