The Galaxy Z Flip 4 Navy is on the verge of successful.
The signal of popularization of foldable phones in the U.S. market, which was mentioned by Roh Tae-moon, head of Samsung Electronics’ mobile experience (MX) division, is detected. This is because some color lineups of Z Flip 4 are drawing attention a few days after pre-booking began in the U.S.
According to related industries on the 16th, the navy color before and after Galaxy Z Flip 4 Bispoke Edition is displayed as “out of stock” as of this day (Korea Standard Time). The Galaxy Z Flip 4 Bispoke Edition (256GB) is worth 1.49 million won, which is 80 dollars more expensive than the general model based on the same capacity. Considering that the supply of Bispoke editions is lower than that of ordinary models, it is encouraging that consumers are paying attention to more expensive products than ordinary models.
In Galaxy Z Fold 4 lineup, it is stated that the burgundy color, a color released exclusively by Samsung Dotcom, can be received three to four weeks from now. Except for these, other colors are compared to the fact that they can be received on the 26th of this month, the official release date of Galaxy Z Fold 4 and Flip 4. In the case of Galaxy Z Flip 4 Bispoke Navy color, the mark was changed to receive it three to four weeks after being marked as sold out, such as the Galaxy Z Fold 4 burgundy color, and then changed to sell out again.
Samsung Electronics is believed to have attracted local consumers to certain colors four to five days after it started pre-booking for Galaxy Z Fold 4 and Flip 4 in the U.S. right after the unpack.
As some colors of Z Flip 4 are in the spotlight in the U.S., a green light has also been given to popularizing and localizing foldable phones in the U.S. mentioned by President Roh. Earlier, at a press conference after Unpacked, President Roh predicted that foldable phones will increase their market share in earnest from the fourth series, as it took years for the Galaxy Note series, which is now discontinued, to be incorporated into the mainstream in the U.S. In addition, this year, the supply chain was hit by the aftermath of COVID-19 until last year, but the fact that some of these problems have been resolved is also expected to contribute to this observation.
He said, “The Galaxy Z Fold and Flip have also been seen by U.S. consumers from 1 to 3 series, and since it is sufficient supply this time, we expect to complete cooperation with many businesses in the U.S. to appeal to consumers properly.”
Meanwhile, DSCC (Display Supply Chain), a global display market research company, predicted that shipments and production of foldable phones, which were less than 10 million units last year, will reach more than 16 million and 17 million units this year, respectively. As Samsung Electronics focuses more on popularizing foldable phones this year than in the previous year, this prospect is also expected to be supported. Attention is focusing on whether some colors of the Galaxy Z Fold 4 and Flip 4 will be able to break through the U.S. market, which was considered a weakness of foldable phones, as they created an early box office atmosphere. It is heard that Samsung Electronics has set a target of up to 15 million units of Galaxy Z Fold 4 and Flip 4. 코인파워볼