What if Ronaldinho in 2006 and Mbappe in 2022 meet at the stadium?
In the World Cup season, sports marketing by companies is fierce. Global brand Nike also hosts a unique World Cup campaign every four years, of which the advertisement video has attracted more attention from soccer fans than the official sponsor advertisement. Nike also released an advertisement video to commemorate the 2022 Qatar World Cup. The campaign title is “Footballverse,” which combines soccer and metaverse.
The video begins with Ronaldinho in 2006 and Mbappe in 2022 appearing in one space and playing a virtual match. Ronaldo in 2002 and Ronaldo in 1998 are also summoned. The Football Bus broke the boundaries of time and space and brought together past and present soccer stars.
Legendary soccer players Ronaldinho, Cristiano Ronaldo, Edgar Davids, Ronaldo Nazario, and the current trend, Kylian Mbappe, Alex Morgan, Philadelphia, and Paulson Valli, as well as other players. Inazuma Eleven, a Japanese soccer game animation character, also appears in the second half of the video to complete the metaverse worldview.
The commercial video, which lasts about 4 minutes and 30 seconds, vividly embodies the images of legendary soccer players in the multi-universe worldview with a poem (CG), reminiscent of a hero movie. In the last scene, the phrase “You’re up” ends with a message that the main character of the next stage is in the future generation.
The video recorded 5.78 million views on the Nike Football YouTube channel as of the 21st. Fans are also enthusiastic about virtual games that integrate generations. “Nike is an amazing way to impress soccer fans around the world,” he praised the video, saying, “Every time past players are summoned, childhood memories come to mind,” and “It gives me goosebumps with messages for both past and future generations.” 안전놀이터
Nike has consistently conducted World Cup campaigns. The 2010 World Cup commercial in South Africa featured moments of soccer stars determining their fate with the message “Write the future.” The video received rave reviews, winning awards at the 2011 Cannes Advertising Festival and the One Show Advertising Festival. At the 2014 World Cup in Brazil, Cristiano Ronaldo, Wayne Rooney, and Neymar appeared on the field, saying, “Pressure makes a legend. “Pressure shapes legs. Risk everything” was also introduced. At the 2019 Women’s World Cup in France, she said, “Don’t change your dream. Don’t change your dream. Change the World,” he said, sending a message against prejudice against female athletes.